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Launch Playbook

The Complete Checklist for Opening a New Medical Practice

A complete checklist for opening a medical practice covers five buckets: Legal (entity, EIN, NPI, licenses, DEA), Financial (malpractice, banking, payments, bookkeeping), Operational (EHR, scheduling, intake, space or telehealth), Compliance (HIPAA safeguards, BAAs, privacy notice, consents), and Growth (brand, website with booking, first-patient plan). A cash-pay practice can complete every item in weeks because it skips the 90–150-day payer credentialing wait; an insurance-based practice should plan 6–12 months. Work the phases below in order; items within a phase run in parallel.

Complete checklist for opening a medical practice: legal, financial, operational, compliance, and growth items with owners and timing. Cash-pay: weeks.

This is the companion checklist to the full narrative sequence: for the why behind each item and the dependencies between them, read How to Start Your Own Medical Practice From Scratch: The Complete Sequence.

Phase 0: Before you build anything

✓ Item Owner Typical timing Notes
☐ Choose payment model: cash-pay (DPC/concierge/functional) vs. insurance You Decide first Determines every downstream item, including whether Phase 6 exists
☐ Set target panel size and pricing You With model decision DPC panels commonly cited at 400–800 patients; price to market and cost structure
☐ Review employment contract: non-compete + moonlighting clauses Healthcare attorney (your state) Before any patient-facing step Physician Non-Compete Clauses, Explained: What They Mean and Whether Yours Is Enforceable: foundation-building is generally fine; seeing patients may not be
☐ Confirm personal runway: 6–12 months of expenses You Before committing Launch speed ≠ panel ramp; most model 6–18 months to a sustaining panel
☐ Decide telehealth / hybrid / physical space You With model decision Physical build-out adds months and major cost

Legal** (entity, EIN, NPI, licenses, DEA),

From the article
✓ Item Owner Typical timing Notes
☐ Form PC/PLLC per your state's rules Attorney or formation service Days–weeks, varies by state Check CPOM ownership restrictions first How to Set Up the Legal Entity for Your Medical Practice (PC, PLLC, and the CPOM Problem)
☐ Obtain EIN You or delegable Days Needed for banking and Type 2 NPI
☐ Confirm individual NPI; obtain organizational (Type 2) NPI via NPPES You or delegable Days Both are needed
☐ Verify active, unrestricted state medical license in every practice state You Weeks–months if new states needed Includes each patient's state for telehealth Licenses and Credentialing You Need to Open a Clinic
☐ DEA registration (if prescribing controlled substances) You or delegable Some states require a separate controlled-substance registration
☐ State/local business licenses and permits Delegable Varies by locality Often forgotten until a deadline

Phase 2: Financial

✓ Item Owner Typical timing Notes
☐ Bind malpractice insurance Broker Days–weeks Claims-made vs. occurrence; resolve old-job tail coverage (can run five figures)
☐ Open business checking You Days Never commingle personal and practice funds
☐ Set up payment processor / membership billing Delegable Days–1 week Cash-pay needs recurring membership billing, not a claims module
☐ Stand up bookkeeping Delegable Days Clean books from day one
☐ Build startup budget + payback model You Before spending Line items: How Much It Costs to Start a Private Medical Practice (Real Numbers)

Phase 3: Operational

✓ Item Owner Typical timing Notes
☐ EHR / charting system, configured to your model Delegable 1–3 weeks integrated; longer assembling a stack One of the two items that most often stalls physicians
☐ Online scheduling Delegable With EHR Ideally native to the same system What Software You Need to Run an Independent Medical Practice
☐ Patient intake and forms Delegable With EHR Digital, signed before first visit
☐ Secure (HIPAA-compliant) patient messaging Delegable With EHR Core to membership models
☐ Lab and pharmacy arrangements/integrations You + delegable 1–2 weeks In-house labs trigger CLIA: see Licenses and Credentialing You Need to Open a Clinic
☐ Space lease or telehealth platform You Telehealth: days. Lease + build-out: months The single biggest optional timeline/cost item
☐ Basic clinical supplies Delegable 1–2 weeks Scope-dependent

Phase 4: Compliance

✓ Item Owner Typical timing Notes
☐ HIPAA security risk analysis You or compliant platform 1–2 weeks on a compliant platform; months DIY Required: and the other most common stall point
☐ Technical safeguards: encryption, role-based access, MFA, audit logs Platform/vendor With systems setup Built-in if the platform is already HIPAA-compliant
☐ BAA executed with every vendor touching PHI You Before any PHI flows The rule: no BAA, no PHI HIPAA Compliance for a New Clinic: What You Actually Need on Day One
☐ Notice of Privacy Practices published Delegable Days Patient-facing requirement
☐ Patient consent + financial-responsibility forms Delegable Days Membership agreement too, for cash-pay
☐ Workforce HIPAA training scheduled (annual) and documented You Before launch; recurring Applies even to tiny teams

Phase 5: Growth

✓ Item Owner Typical timing Notes
☐ Practice name and brand You + delegable 1–2 weeks Confirm name availability with entity filing
☐ Website with online booking/enrollment Delegable 1–3 weeks Simple and high-trust beats elaborate
☐ Google Business Profile Delegable Days Free local visibility
☐ First-patient enrollment plan You Before doors open Network, community, story: not paid ads How to Get Your First Patients for a New Practice
☐ Retention / recall workflow Delegable With EHR Memberships compound when patients stay

Phase 6: Insurance practices only

Skip this entire phase if you're cash-pay: that's why cash-pay opens in weeks.

✓ Item Owner Typical timing Notes
☐ CAQH ProView profile complete and attested You or delegable 1–2 weeks The data hub most payers pull from
☐ Payer enrollment applications submitted Delegable Submit as early as possible Start the clock immediately
☐ Commercial credentialing cleared Payers 90–150 days (verified industry range) You cannot bill until it clears
☐ Medicare / Medicaid enrollment (if participating) Delegable Medicare ~15–90 days; Medicaid ~60–120 days Varies by state and program
☐ Billing/RCM workflow and coding support Delegable Before go-live A whole overhead category cash-pay avoids

Launch-week verification

✓ Item
☐ Test booking → intake → visit → payment end to end as a fake patient
☐ Confirm every PHI vendor has a signed BAA on file
☐ Verify malpractice certificate dates cover your first visit
☐ Confirm prescribing workflow (and DEA number where applicable) works from your EHR
☐ Charge and refund a real test payment through the membership/payment system
☐ Publish hours, pricing, and booking link; announce to your network

How to use this checklist

Work Phase 0 to completion first: every later item depends on the model decision and contract check. Phases 1 and 2 run in parallel. Phases 3 and 4 run in parallel with each other once vendors are chosen. Phase 5 starts as soon as the name and pricing exist. Phase 6, if it applies to you, starts as early as humanly possible, because nothing you do shortens the payer-side wait.

What people get wrong with this list: physicians overwhelmingly stall on two items: EHR setup and HIPAA/consents: and on the meta-problem of doing all ~40 items alone, sequentially, in the evenings around a full-time job. Notice the "Owner" column: the large majority of items are delegable. None of them requires your medical judgment. The list is finite; treat the delegable items as delegable and the checklist stops being the reason you don't launch.

Reality check

A completed checklist gets you a clinic that is open, not a clinic that is full. Budget 6–12 months of personal runway, expect a 6–18 month ramp to a sustaining panel, and treat patient demand in your market as the one item no checklist can verify in advance: only a small live panel can. Items marked above carry timing estimates that vary by state or vendor; verify them for your state before you build your calendar around them, and use a healthcare attorney licensed in your state for the contract and entity items. Timeline detail: How Long It Actually Takes to Open a Private Medical Practice. Costs: How Much It Costs to Start a Private Medical Practice (Real Numbers).

Frequently asked

How many items are on a medical practice startup checklist?+

Roughly 40 discrete items across five buckets: legal, financial, operational, compliance, and growth: plus a sixth bucket (CAQH and payer credentialing) only if you bill insurance. Most are administratively simple; the difficulty is volume and unfamiliarity, not any single item.

What's the most commonly missed item when opening a practice?+

BAAs are the classic one: practices go live with a vendor that touches PHI but never signed a Business Associate Agreement. Close behind are the old employer's tail coverage and local business permits. The launch-week verification table above exists to catch these.

What order should I complete the checklist in?+

Phase 0 (model, contract, runway) first, then Phases 1–2 in parallel, then 3–4 in parallel, with 5 overlapping. If you bill insurance, submit Phase 6 applications the moment your NPIs exist: credentialing is the long pole and nothing else can shorten it.

Can someone else do most of this for me?+

Yes. Almost everything except the model decision, pricing, and clinical scope is delegable to a launch service, attorney, or platform: which is exactly how cash-pay practices compress the checklist into weeks. The alternative is acting as your own general contractor across a lawyer, an EHR vendor, a biller, and a web developer.

Is the checklist different for a telehealth-only practice?+

The structure is identical; you drop the lease/build-out and supplies items and add licensure in every state where your patients are located. Telehealth is the leanest version of the checklist and the fastest to complete.

General information, not legal advice. State requirements vary: verify licensing, entity, and permit items with your state boards and a healthcare attorney licensed in your state.

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The complete opening checklist

Every item from the article, in working order: Phase 0 first, then 1–2 in parallel, then 3–4 in parallel, 5 overlapping: and Phase 6 only if you bill insurance. Note the owner tags: most items are delegable.

Checklist complete · 0 of 0 items 0%

Timing labels are the article’s planning estimates: items whose timing varies by state, payer, or vendor are marked “varies”; verify them with your state board and vendors before building a calendar around them. The 90–150-day commercial credentialing range (Medicare ~15–90, Medicaid ~60–120) is verified. A completed checklist gets you a clinic that is open, not full: budget 6–12 months of personal runway and expect a 6–18-month ramp to a sustaining panel. General information, not legal advice.

Almost every “Delegate” tag on this list is work Openwell does for you: formation through HIPAA through go-live, compressed into weeks for cash-pay practices.

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