Be the next household name physician CEO clinic in town doctor in demand

AI-native infrastructure plus white-glove services. Concept to live clinic in weeks. The Shopify for cash-pay healthcare.

Now accepting physicians launching DPC, concierge, longevity, functional, integrative, hormone optimization, sports medicine, and women's health practices.

Pick a model. We power the practice.

How it works

Build a clinic on Openwell.

Three phases. Software, services, and operating data working together. From idea to your first patient in weeks.

Practice setup Ready
Entity formation Ready
EMR configured Live
Multi-state license 3 states
drmarin.health Live
Minutes

Define the practice.

Modality, services, pricing, patient experience. You define. We stand up the EMR, licensing, payments, and entity. Configured against real operating data.

drmarin.health

Internal medicine

Dr. Rosa Marin, MD

Brooklyn, NY. Accepting patients.

Weeks

Build and launch.

Brand, scheduling, intake, integrations. Personalized to the practice, polished for the patient, live in weeks.

Membership

+$3,840 this week

7 new patients

from your website

12 visits today

avg 18 min on time

Ongoing

Grow.

Marketing, retention, clinical outcomes, referrals. Tuned by the network you just joined.

Composability

Composable. Generative. Configured to how the physician wants to practice.

EMRHint
PaymentsStripe
SchedulingCal.com
CommsSpruce
IntakeHealthie
LabsRupa

Replaces no tool the physician already loves. It orchestrates them all.

The team has built at

Google
Stanford
Kaiser Permanente
One Medical
Raytheon
Quantgene
Wonder Sciences
Albert
Biomeme
Epic.ai
Aray
Grail
Helix
Marshfield
UW School of Medicine and Public Health
American Board of Family Medicine
United Nations

Team / Founders + Advisors

Built for AI-native infrastructure. Already inside the networks that distribute it.


Roberto Veronese

Roberto Veronese

CEO

10+ years leading product and strategy at the intersection of genomics, AI, and digital health. Previously VP of Product and Design at Helix, where he helped drive the company's shift into population genomics. Advised early and mid-stage healthtech startups backed by Khosla Ventures and YC, and provided leadership during GRAIL's launch of a pioneering multi-cancer early detection test.

Ji Kim

Ji Kim

Co-founder, COO

Scaled healthcare operations across three companies before Openwell. Quantgene, one of the first advanced diagnostic platforms of its kind. Wonder Sciences, scaling at-home ketamine therapy to 45 states. Brings deep operational infrastructure across compliance, vendor management, and B2B provider networks.

Jordan Brown

Jordan Brown

Co-founder, CPO

16 years in design and product leadership across health and human-centered technology. Founding partner and CCO at Studio6. Designed EHRs for sports medicine, tools for integrative and primary care, and authored The Connected Being, a framework for human systems design across emergent tech.

Malcolm Monroe

Malcolm Monroe

Head of Engineering

Decade of high-scale technical leadership, including core engineering at Albert (fintech infrastructure) and Quantgene (genomic lab and sequencing systems). At Openwell, owns technical strategy and the intelligence pipeline. Building a zero-hallucination RAG architecture for real-time, grounded clinical data.

Pete Fasula

Pete Fasula

Software Engineer

Engineer with an unusually broad foundation. 5 years at Raytheon designing and testing hardware-software systems for defense programs, including critical safety validation on high-power laser platforms. Transitioned into full-stack software development, building across fintech (SpaceVault), edtech (Codesmith), and prompt engineering. Co-founder of 10ure. At Openwell, brings rare hardware-to-software depth alongside modern AI integration and full-stack execution.

Joey Ekholm

Joey Ekholm

Head of Clinical Operations

5 years scaling regulated healthcare operations and patient experience at Wondermed, supporting 2,000+ patients across 100+ partnered providers. Brings clinical and human-centered grounding in the Emergency Department, medical training, and international health service. Focuses on operationalizing Openwell's care delivery infrastructure.

Clinical Advisors

Jonathan Richina, MD

Jonathan Richina, MD

Chair, Clinical Advisor

Functional + longevity. Active recruitment: DPC, women's health, sports medicine. Currently a clinical specialist at Google. Board-certified physician with 10+ years across clinical care, health systems, and early-stage digital health startups. Previously Kaiser Permanente and One Medical. At Openwell, serves as clinical driver of the product. The first to use the platform in active practice and shaped how recommendations and outcomes connect through real patient care.

Founding cohort opening Q3

Be the next clinic in town.